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Identifying Counterfeit CouponsThe challenge in identifying many counterfeit coupons is that they are so well made. Advances in desktop publishing and the availability of low cost, high quality printing equipment make counterfeiters even better at their task. The Internet enables them further, and people who might have been working in isolation can now share their craft. |
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A Retailer’s Guide to Implementing Digital Promotions
For retailers that already appreciate the value of digital promotions, the next logical move is to understand how to get started. Unfortunately, implementing a digital promotions strategy is not as easy as saying, “I want this to happen.” In fact, the up-front work can be a bit daunting: the vendor landscape is somewhat crowded, few universal standards exist, and there are a lot of claims to vet. Full Story >Preparing for the Coming Coupon Coding Changes
The coupon industry has been transitioning from the familiar GS1-128 coupon code to the new, more data-dense GS1 DataBar for several years now.
The Rebate Revolution: Positive Change For the Greater Good
Consumers have become increasingly vocal in communicating their preference for simple and easy-to-understand rebate offers. In response, ten state governments (AZ, CA, MA, MI, MN, NY, OK, TX, RI and CT) have recently passed a wave of legislation aimed at improving current rebate practices. The passage of such legislation will ultimately make rebates more appealing to consumers – and that’s good for business.
Inmar Updates
A New Way to Access
Inmar’s Online Tools
Accessing Inmar’s online tools for coupon receivables management is now even easier! You now only have to log in once to access all of Inmar’s online coupon management tools: Full Story >
Inmar Webinars
We are pleased to offer Inmar clients a variety of educational opportunities to enhance their promotional knowledge and programs.
Thurs, August 26th |
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Thurs, October 14th |
Industry Presence
Inmar is an active participant in revenue recovery industry events. These events are part of our commitment to listen to our clients, to help them stay abreast of industry trends and to facilitate collaboration between trading partners.