What Inmar’s ONiX Means for You

At this year’s Inmar Promotions Forum, Inmar unveiled the ONiX digital incentive network, declaring that it would “make digital promotions work for everyone.”  Like a lot of people, you’re probably wondering what, exactly “ONiX” is and how it can help you pull off your digital marketing strategy.

Inmar’s ONiX network is essentially an answer to a problem in the promotions industry.  Today’s digital promotions ecosystem has an abundance of media and technology firms delivering promotions in unique ways.  It also offers several point-of-sale integration companies enabling digital promotions to work with specific retailers.  But it’s missing an objective, uniform way for a national brand to tap that innovation.

Inmar’s ONiX network changes all of that.  Its introduction represents a significant shift in the industry – away from limited tests of promotions technology toward widespread acceptance of and appreciation for digital promotions.

What ONiX offers retailers?

Scale.  Inmar’s ONiX gives scale to digital promotions – both in terms of how offers are distributed and where they are redeemed.  It enables brands to invest in the media more fully, knowing they can reach a national audience.  Retailers benefit because more of your shoppers have more offers available to them, prompting them to redeem those offers in your stores. 

Visibility.  Inmar’s ONiX offers participating digital publishers consolidated reporting – tracking from consumer acquisition to final redemption – across all of the discovery points and retail redemption sites involved.  ONiX also reports on all consumer activity, not just redemptions.  That enables an aggregated view of the performance of a multi-platform campaign as well as a view of the effectiveness of each component. 

Transparency.  Inmar’s ONiX is a trusted neutral party working on your behalf.  Inmar owns no media properties, so our only interest is in making the process work, not in pushing you toward one solution or another.  Further, Inmar’s ONiX provides an objective check point for distribution and redemption, so you have unbiased reporting on the effectiveness of your media spend. 

Confidence.  Inmar’s ONiX digital promotions infrastructure gives you the freedom to creatively reach consumers because you know that the network will make it work when the consumer is ready to redeem.  Inmar also offers next level assurance by monitoring offer activity once a program is live, identifying and escalating for resolution potential problems such as high levels of redemption or offer acquisition outside of specified norms or limits. 

Expertise.  With over 30 years of experience, Inmar knows promotions – from planning to post-event analysis.  Only Inmar’s ONiX offers such a seamless integration of digital distribution with an industry accepted financial settlement process.  Inmar also offers consulting on digital promotions, including media buying, strategy consulting and performance evaluation.

Making ONiX work for your business

You only get the benefits of Inmar’s ONiX network if you or your point-of-sale integration partners participate.  Please contact Inmar to learn how to make sure digital incentives truly work for everyone.

For more information, please contact Sharon Wahrmund at (336) 631-2864 or sharon.wahrmund@inmar.com